Digital marketing is about using online platforms and tools to promote products, services, and brands to the right audience. It blends creativity, strategy, and analytics to increase visibility, engagement, and conversions. With businesses shifting online, skilled digital marketers are in high demand across every industry.

At LiteInnovations Academy, you’ll gain practical knowledge in digital marketing strategy, SEO, social media, paid advertising, email campaigns, and analytics, learning how to design and implement campaigns that deliver measurable results.

As you grow, you can specialize in:

• Search Engine Optimization (SEO) – Boosting website rankings and visibility

• Social Media Marketing & Management – Building and managing brand presence across platforms

• Search Engine Marketing (SEM) – Running targeted ad campaigns on Google and Bing

• Email Marketing – Engaging customers through personalized campaigns

• Analytics & Data-Driven Marketing – Tracking performance and optimizing strategies

• Digital Marketing Tools & Platforms – Leveraging tools like Google Ads, Facebook Ads Manager, and Analytics platforms

What You Will Learn

• Digital Marketing Strategy

• Search Engine Optimization (SEO)

• Social Media Marketing

• Social Media Management

• Search Engine Marketing (SEM)

• Email Marketing

• Analytics and Data-Driven Marketing

• Digital Marketing Tools and Platforms

Career Opportunities

Digital marketers are in demand across industries such as:

• E-commerce & Retail

• Media & Creative Agencies

• Tech Startups

• Corporate Organizations

• NGOs & Nonprofits

• Freelance Marketing & Consulting

Salary Range

• $45,000 – $95,000 per year

• ₦2,000,000 – ₦6,000,000 per year